SILC Business School Students Excel in the 14th "Zhengda Cup" National College Student Market Research and Analysis Competition (CRA)

In the 14th "Zhengda Cup" National College Student Market Research and Analysis Competition (CRA) Finals, the student teams from Shanghai University, guided by Professor Jiang Aiping of SILC Business School, achieved outstanding results. The teams secured 6 national first prizes and 2 national second prizes.  

The competition entries covered diverse themes, including regional culture, health consumption, and new product promotion, showcasing the students’ comprehensive skills in data analysis, market insights, and teamwork. Additionally, Shanghai University organized the municipal-level selection rounds efficiently, earning the "Best Institution Organization Award."