Business Administration(Digital Marketing)

    With the background of the rapid development of digital technology, artificial intelligence and new media, and based on the knowledge system of Business Administration, this major focuses on cultivating students to master data analysis and artificial intelligence technology, and be able to apply digital marketing theory to practice. students will learn relevant big data and AI technologies, combine the knowledge with practice on digital marketing, whereby they will reshape their mindset, broaden the strategic view, and foster practical capabilities to create business value by developing digital marketing schemes. Through the cultivation of humanistic spirit, thinking mode, strategic vision and practical ability, students are expected to master digital marketing techniques and methods and create value for business development after graduation.



    4 Years


    Teaching Language


    Tuition Fees

    CNY ¥ 30,000 per year

    Double Degree

    SHU & UTS

    *Graduates who meet the requirements of both Shanghai University (SHU) and University of Technology Sydney (UTS)

    Please find the major courses in the brochures.

    *Courses are subject to change.

    Download the SILC 2023 Undergraduate Program E-Brochure

    Video Introduction of Business Administration